Redefining Membership: A New Era for IFPAS

In this exclusive Money Playschool interview, we sit down with Liu Jialong, Vice President 2, Membership, IFPAS Executive Council 2025/26, to explore why membership truly matters and how the association is positioning itself as the voice and home for financial practitioners in Singapore.

You’ll hear how IFPAS is redefining the membership experience for new entrants, mid‑career practitioners and senior professionals, raising professional identity and public trust, and building a member‑led culture.

Our guest shares practical insights into engaging members through personal touchpoints rather than mere transactions and highlights three recruitment pillars: storytelling, corporate partnerships and positioning membership as a badge of credibility.

We also dive into the inspiring “60 Years, 60 Stories, 1 Singapore” campaign—in conjunction with Singapore’s 60th birthday by capturing real‑life stories of perseverance and service.

Financial practitioners have played a vital yet often unseen role in nation‑building; this initiative honours their contributions and invites you to share your story, if a financial practitioner has impacted you.

→ Ready to make a difference?
For membership matters, visit: https://www.ifpas.org.sg/

Submit your own story for “60 Years, 60 Stories, 1 Singapore” at:

60 years, 60 Stories, 1 Singapore – Story Submission

Brought to you by IFPAS and Money Playschool
#IFPAS #FinancialAdvisors #FinancialPractitioners

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🚨 This video is for informational purposes only. It does not take into account the needs of any particular person and is not intended to provide, and should not be relied on for financial advice. When in doubt or in need of assistance, seek professional advice.
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