Mahen Gunarathna, Chief Marketing Officer at Union Assurance PLC, shares how a diabetes awareness initiative evolved into a nationwide public health effort.
What started as a CSR campaign became something much bigger after thousands of people discovered they were already diabetic without even knowing it. Today, the initiative has conducted close to 25,000 tests, helping generate valuable health insights for policymakers and healthcare professionals.
Public health awareness matters more than ever.
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