Top Insurance Brands in Singapore

Which is the best insurance company in Singapore? While best is subjective, here’s a list of the top insurance brands in Singapore, according to YouGov.

The data is from YouGov BrandIndex: “a syndicated brand tracker which continuously collects data on thousands of brands around the globe every day – to see which insurers enjoy the strongest brand equity among consumers in Singapore”.

Which insurer was most favourably perceived by consumers in Singapore?

Based on the index score, which calculates the overall measure of brand health as the average of its Impression, Quality, Value, Corporate Reputation, Customer Satisfaction and Recommendation scores, Income Insurance was viewed most positively by consumers in 2023.

Here’s the list of the top 6 insurance company brands in Singapore.

1. Income
2. Great Eastern
3. AIA
4. Prudential
5. Singlife
6. Manulife

Which insurer were consumers in Singapore most considering purchasing from?

Purchase Consideration scores are based on the question: “When you are next in market to purchase [product or service], from which of the following would you consider purchasing?” (% Yes).

Income also enjoyed the highest Purchase Consideration across major insurance brands in 2023.

Here’s the list of the top 6 insurance company brands on Purchase Consideration.

1. Income
2. Great Eastern
3. AIA
4. Prudential
5. Singlife
6. Manulife

What do you think? Do you agree with the ranking?

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