AIA Singapore will be hosting Southeast Asia’s first tokidoki-themed run. The tokidoki X AIA Better Lives Charity Run will be held from 17 December 2021 to 31 January 2022.
tokidoki, a global pop-culture and lifestyle brand, has amassed a huge following since its debut in 2005. Inspired by tokidoki’s characters, the charity run will feature unique tokidoki’s Better Lives stories to reach and engage the fanbase in relevant and meaningful ways.
Themed “Better World, Better You”, the immersive and interactive charity run aims to encourage participants to instil positive habits that contribute to a healthier future not just for themselves, but also for the wider community.
The run will feature a hybrid format combining in-person and virtual elements:
Participants will be able to clock distances at their own pace and convenience, anytime and anywhere during the event period, by tracking their progress on 42Race’s app. tokidoki character badges and rewards can be unlocked and collected at each milestone.
Three hundred tokidoki fans will also get a chance to meet iconic tokidoki mascots in person and receive additional exclusive tokidoki gifts simply by purchasing the S$55.00 meet and greet experience package.
Complete curated tokidoki-themed routes anytime during the 46 days event period.
These curated routes around Singapore will also feature checkpoints with QR codes for participants to stand a chance to win exclusive prizes when they complete missions along the way.
Sign up here for tokidoki X AIA Better Lives Charity Run
Sign up by 15 November to enjoy a discounted registration fee of S$35.90 per participant (U.P. S$45.00).
Each registration will include a limited-edition tokidoki goodie bag worth over S$100.00.
Registration for the charity run will end on 20 January 2022 (2359 hrs).
AIA Better Lives Fund
The run is organised in support of the AIA Better Lives Fund, an initiative that aims to raise funds to support disadvantaged children, youths and their families. Administered by Community Chest, the funds raised will go toward creating greater access and opportunities for education, growth and development.
Proceeds from the sale of registration tickets and limited-edition merchandise will go toward AIA Better Lives Fund. Additionally, participants can also purchase and donate their goodie bag to AIA Singapore’s adopted beneficiaries as a gift to spread the love this festive season.
Read these, too: